A 25-foot blogger at NYFW. Nicely done.

- Jana

wetheurban:

Missoni for Target’s 25 Foot Style Blogger

Wait, what?! For the launch of the Missoni for Target collaboration, A 25-foot blogger named Marina was created. According to CTL, the concept was to bring her around different NYFW events dressed in custom Missoni and have her “live” tweeting from her iPhone. Style blogging is a full time job that takes dedication and persistence. It’s really nice to see brands and bloggers emerging and working together.